DOERS 2019

25 April 2019, Budapest

Change the Mindset

2019 DOERS was all about change and implementation.

At this point, you’re probably tired to hear consultants preaching about agile environments, customer centred cultures. How about listening to those who are actually in the front lines?
Let’s get our hands dirty this time and see what it’s all about.

We bring the real DOERS of this industry together, ask them to show how they work. No fairy tales, no myths, just real stories.

2019 Speakers

Bartek Lechowski

IKEA CUSTOMER EXPERIENCE EXECUTIVE

Bartek is responsible for making IKEA a more customer focused organisation. Having background from big FMCG companies like Mars and Danone on both local, regional and global level, he joined IKEA to lead Customer Revolution and make a major holistic turnaround of 1 billion EUR polish IKEA organisation.

Sarah Drummond

CO-FOUNDER AND CEO AT WE ARE SNOOK

Sarah co-founded Snook, MyPolice, CycleHack, Dearest Scotland, Alloa Pride and The Matter. For this work she was awarded a Google Fellowship for her work in technology and democratic innovation and named as Good magazine’s 100 extraordinary individuals tackling global issues in creative ways.

Claudia Pollina

USER EXPERIENCE & SERVICE DESIGN LEAD – VODAFONE

Claudia is currently UX & Service Design Lead at Design Studio of Vodafone Italy, leading design decision for a long-term Digital Transformation program. In the last six years she has brought the service design mindset to multinational companies with the aim of ramping up their design maturity

Jakob Schneider

CO-FOUNDER, CCO AT MORE THAN METRICS

Working as an interdisciplinary designer since 2006, Jakob had the honor to collaborate with clients such as Volkswagen, Daimler, Beiersdorf, Edeka, Siemens, Deutsche Telekom. His scope of work ranges from rather designy stuff for cultural institutions to full-blown corporate projects.

Lou Downe

DIRECTOR OF DESIGN AND SERVICE STANDARDS FOR THE UK GOVERNMENT

Lou joined the UK Government in 2014 and founded the discipline of service design in government. 4 years later they now lead a community of over 3,000 designers, user researchers and content designers.

Marc Fonteijn

HOST AT SERVICE DESIGN SHOW & FOUNDING PARTNER AT 31 VOLTS

Marc was destined for a typical IT career but luckily serendipity changed his path and led him to start the first Service Design agency in the Netherlands.

Mariana Machado

GLOBAL CULTURAL TRANSFORMATION LEADER ACCOR

During more than 20 years of experience, in which 12 Mariana has been at Accor, she built her career in understanding how people can be influenced and motivated (marketing) as well as analysing behaviours to learn about what people want (crm & loyalty).

Marzia Arico

HEAD OF LIVEWORK INSIGHTS

Marzia has ten plus years of consulting experience, dedicating her career to help organizations understand, embedded and use design to innovate and thrive. She will share insights into how organizations can establish a service design practice.

Mauro Rego

SERVICE DESIGN DIRECTOR AT DESIGNIT

Since 9 years, Mauro designs brands, digital services and products for startups and organizations like Tesco, Allianz and Wikimedia Foundation – to name few. Before he has worked as in-house designer for Telekom and SAP. Besides crafting, Mauro has 9 years professional teaching experience.

Oliver King

CO-FOUNDER AND DIRECTOR OF ENGINE

Oliver is a passionate advocate of co-creation, design thinking and helping organisations to help themselves through actively building their internal service design capabilities. Oliver works across all sectors, but has extensive experience in travel, automotive, hospitality and energy.

Silke Bochat

FORMER HEAD OF DESIGN PEPSICO

As a design executive for PepsiCo, Mars, Vodafone and Beiersdorf, Silke mastered many sides of design leadership in FMCG and non-FMCG from transforming companies being design-led and consumer-centric, developing large scale programs to turning around multi-billion brands such as NIVEA.

Marc Stickdorn

CEO MORE THAN METRICS

Marc Stickdorn is a German trainer and consultant for service design thinking, working with clients like Deutsche Telekom. He lives in Innsbruck/Austria where he co-founded two start-ups. Marc is co-author of the award-winning design book, This Is Service Design Thinking.

Maria Jaatinen

SENIOR SERVICE DESIGNER AT HELLON

Maria Jaatinen is a Senior Service Designer at Hellon, the largest independent strategic service design agency in Finland. Jaatinen has extensive experience in designing and utilising design games for service innovation and organisational transformation both in private and public sectors. She’s an expert in facilitating collaborative design processes, strategy design processes, cultural change and employee experience design, as well as customer experience development and service innovation. During her 6 years at Hellon, Jaatinen has worked with large companies in the finance sector, healthcare, and transportation, as well as cities and public officials.

Thanks to our 2019 sponsors

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2019 Aftermovie

2019 Photos