25 April 2019, Budapest
Change the Mindset
2019 DOERS was all about change and implementation.
At this point, you’re probably tired to hear consultants preaching about agile environments, customer centred cultures. How about listening to those who are actually in the front lines?
Let’s get our hands dirty this time and see what it’s all about.
We bring the real DOERS of this industry together, ask them to show how they work. No fairy tales, no myths, just real stories.
IKEA CUSTOMER EXPERIENCE EXECUTIVE
Bartek is responsible for making IKEA a more customer focused organisation. Having background from big FMCG companies like Mars and Danone on both local, regional and global level, he joined IKEA to lead Customer Revolution and make a major holistic turnaround of 1 billion EUR polish IKEA organisation.
CO-FOUNDER AND CEO AT WE ARE SNOOK
Sarah co-founded Snook, MyPolice, CycleHack, Dearest Scotland, Alloa Pride and The Matter. For this work she was awarded a Google Fellowship for her work in technology and democratic innovation and named as Good magazine’s 100 extraordinary individuals tackling global issues in creative ways.
USER EXPERIENCE & SERVICE DESIGN LEAD – VODAFONE
Claudia is currently UX & Service Design Lead at Design Studio of Vodafone Italy, leading design decision for a long-term Digital Transformation program. In the last six years she has brought the service design mindset to multinational companies with the aim of ramping up their design maturity
CO-FOUNDER, CCO AT MORE THAN METRICS
Working as an interdisciplinary designer since 2006, Jakob had the honor to collaborate with clients such as Volkswagen, Daimler, Beiersdorf, Edeka, Siemens, Deutsche Telekom. His scope of work ranges from rather designy stuff for cultural institutions to full-blown corporate projects.
GLOBAL CULTURAL TRANSFORMATION LEADER ACCOR
During more than 20 years of experience, in which 12 Mariana has been at Accor, she built her career in understanding how people can be influenced and motivated (marketing) as well as analysing behaviours to learn about what people want (crm & loyalty).
SERVICE DESIGN DIRECTOR AT DESIGNIT
Since 9 years, Mauro designs brands, digital services and products for startups and organizations like Tesco, Allianz and Wikimedia Foundation – to name few. Before he has worked as in-house designer for Telekom and SAP. Besides crafting, Mauro has 9 years professional teaching experience.
CO-FOUNDER AND DIRECTOR OF ENGINE
Oliver is a passionate advocate of co-creation, design thinking and helping organisations to help themselves through actively building their internal service design capabilities. Oliver works across all sectors, but has extensive experience in travel, automotive, hospitality and energy.
FORMER HEAD OF DESIGN PEPSICO
As a design executive for PepsiCo, Mars, Vodafone and Beiersdorf, Silke mastered many sides of design leadership in FMCG and non-FMCG from transforming companies being design-led and consumer-centric, developing large scale programs to turning around multi-billion brands such as NIVEA.
CEO MORE THAN METRICS
Marc Stickdorn is a German trainer and consultant for service design thinking, working with clients like Deutsche Telekom. He lives in Innsbruck/Austria where he co-founded two start-ups. Marc is co-author of the award-winning design book, This Is Service Design Thinking.
SENIOR SERVICE DESIGNER AT HELLON
Maria Jaatinen is a Senior Service Designer at Hellon, the largest independent strategic service design agency in Finland. Jaatinen has extensive experience in designing and utilising design games for service innovation and organisational transformation both in private and public sectors. She’s an expert in facilitating collaborative design processes, strategy design processes, cultural change and employee experience design, as well as customer experience development and service innovation. During her 6 years at Hellon, Jaatinen has worked with large companies in the finance sector, healthcare, and transportation, as well as cities and public officials.