Claudia Pollina - DOERS.



User Experience & Service Design Lead – Vodafone


Claudia is currently UX & Service Design Lead at Design Studio of Vodafone Italy, leading design decision for a long-term Digital Transformation program. In the last six years has brought here service design mindset into multinational companies with the aim of ramp up their design maturity. She also co-founded and contributed to the growth of Milan Service Design Drinks community.


Corporate Safari
Insight & tips to survive in a big company.

Over the past few years, we have seen how the demand for service design professionals has increased almost everywhere. But choosing the path of an in-house service designer is still quite uncommon. Some years ago I decided to take up the challenge to join and stay in Vodafone Italy. Here some thoughts on how I’ve seen, both as a viewer and as a doer, the growth of the design maturity of my own company.


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