Mariana Machado - DOERS.



Global Cultural Transformation Leader Accor


I love people. During more than 20 years of experience, in which 12 I’ve been at Accor, I built my career in understanding how people can be influenced and motivated (marketing) as well as analyzing behaviors to learn about what people want (crm & loyalty). For almost 2 years now, I became responsible for the cultural transformation of the company, in bringing people to the heart of everything we do. All around the world, in more than 4500 hotels, my job is to empower people to deliver an extraordinary experience to our guest. How amazing is that?


The Heartist® Journey: Accor Cultural Transformation.

In a world where emotions are the new currency and we are all searching for unique and extraordinarie experiences, Accor has reinvented itself by transforming its culture. Placing people in the heart of everything we do became our new DNA and redifined the way the employees should feel and behave, and most important, connect with our guests!

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