HEAD of LIVEWORK INSIGHT
ABOUT THE SPEAKER
Marzia is currently Head of Livework Insight. In the past 10 years she has been involved in a series of cutting edge projects aimed to bring service design thinking into innovation processes, working with more than 100 Global 2000 organisations worldwide.
THE TALK –
Implementing Service Design in the Organization
In the last decade, service design has witnessed a rapid diffusion, mainly due to an increasing focus of organizations on services and customer experience, building also on the need for businesses to digitalize their commercial offers and core operations. Despite this rapid diffusion, organizations are still struggling to make service design work, to embed it as way of working while proving its impact. In her keynote, Marzia Aricò will share some key principles to ensure an effective adoption of service design by large organizations, uncovering common pitfalls and best practices.