HEAD of CUSTOMER EXPERIENCE & CUSTOMER CARE at MEDIAMARKT NEDERLAND
ABOUT THE SPEAKER
“Melanie is Head of Customer Experience & Customer Care at Media Markt Netherlands. Her focus is guiding organizations to become more customer centric. With more than 10 years of customer and brand experience she is an all-round expert. Her strength is combing customer insights, behaviour and emotions versus employee behavior and commercial goals.
THE TALK –
“Transforming into a value creating service partner”
The beginning of a new chapter for Media Markt Netherlands. Driven by big stores, large assortment and best prices they have the largest market share. Internet transparency changes customer behavior on these drivers. Change is necessary to maintain and grow business. Their path to become a value creating service partner for customers.