DESIGN LEAD at OBLO and FROG FELLOW
ABOUT THE SPEAKER
Roberta Tassi is a designer with an eclectic background spanning Design Research, Interaction and Service Design, expert in combining design ethnography, participatory design and information visualisation to work on complex design challenges. As Principal Designer at frog, she has been leading design research and service design program across a variety of industries and geographies. Author of the Service Design Tools repository, founder of the service design boutique oblo, and adjunt professor at the University Politecnico di Milano.
THE TALK –
Service design tools in practice.
Effective service design doesn’t happen in the office of a creative agency; it takes place close to the context of service use and execution. It’s a collaborative process that engages all the relevant roles involved in the service experience to co-create solutions based on real needs and challenges, streamlining decision-making processes and giving a sense of ownership to all of the actors involved. In this scenario the designer becomes the supervisor and facilitator of this collaborative process, a tool in the hands of both organisations and users to achieve their goals.
Roberta is showing the impact of service design as a co-creation journey through a set of stories across public and private sectors, analog and digital experiences, different industries and geographies.