UX LEAD at ISOBAR
ABOUT THE SPEAKER
Sasha currently leads the User Experience Design team at Studio Kraftwerk Linked by Isobar in Amsterdam. He believes that user centered design, co-creation and an emphasis on craft lead to meaningful and desirable products & services.
THE TALK –
Products with a mission
Digital products are more than functional solutions to practical problems. They need creativity and strategy to be strongly embedded in a brand’s mission. This is how we helped our client prove their brand story by reinventing temporary work for students.