CHIEF MARKETING OFFICER at CX COMPANY
ABOUT THE SPEAKER
I’m a senior director with 20 years experience in Customer Strategy & Development (Service, Sales, Marketing) in both B2C and B2B environments. I develop and lead marketing, positioning and customer (experience) strategies aimed to deliver sustainable improvement in the way the companies I work for create value for and with their customers. These sustainable improvements are rooted in facts and analytics, and designed with a digital first, customer centric mindset. After working in an enterprise environment for the past decade I recently chose to change scenery and accept the role of CMO for CX Company, an artificial intelligence scale-up. I stepped out of a role with multi-million change-budget and a large team. Today I work with a small, yet senior and passionate team to create the future of customer management. I’m responsible for marketing and product roadmap strategy in what is to be considered a field that is rising to the peak of inflated expectations. This brings all kinds of interesting market dynamics and business development challenges that require me to develop new strategies, skills and competencies, while bringing to the table my experience, strong analytical, creative problem solving skills as well as my ability to envision and conceptualize what we need to do to be successful.
THE TALK –